There are several different types of Exterior Signage that may be used on your facility. The type of signage will be dictated by the space you are placing your facility, the rules and regulations for that space if it is in a commercial complex, local, county, or state regulations, and the storefront layout. We recommend your storefront signage be provided by a single manufacturer to ensure design and color consistency. Exterior signage must be of the design, detail, sizes, types, and message content shown on the example drawings, must conform to the requirements specified, and must be provided at the locations indicated.
Signage Requirements
Each Beverly Hills Rejuvenation must have at least one Primary Signage Type but can have as many secondary signage types as needed.
Signage Types & Classifications
Freestanding Signs
- A-boards and Pavement Signs - These are very inexpensive outdoor signage solutions. They are great to direct customers to your business premises as they are noticeable from the street and very customizable. The only downside is that they are on the floor, and usually not large or tall enough for long distances.
- Monolith Signs (also called pylons or totems) - These are generally large-scale structures intended to be seen from a distance. Therefore, they are effective to advertise your business before the customer even reaches your building. Monolith signs can advertise one business or many and are mostly used for site identification, directions, and information. For example, they appear at many shopping centers to list the stores in the complex, and they can be illuminated to attract the attention of people driving by. There are by-laws in place that may prohibit monolith signs, so always check before getting one.
- Monument Signs - These stand directly on the ground. This type of sign will often include a concrete or stone base structure supporting the sign cabinet—although bricks, wood, and even high-density foam can also be used. A monument sign is often the preferred signage type to mark the entrance to a building, a plot of land, a place of significance, an educational institution, or a place of worship. Monument signs may include an electronic message center for keeping the public informed about upcoming events.
- Post and Panel Sign - A flat panel mounted between two poles. These freestanding markers are considered a type of monument sign—they are commonly used as identification signs for businesses, and they are equally effective in serving as directional signage. Post and panel signs are designed to attract the attention of pedestrians or motorists from far away. Post and panel signs are often considered to be one of the more economical and durable signage choices for commercial use. Available in a wide variety of configurations and materials—including sign foam, aluminum, PVC, and wood—they are used extensively by residential real estate businesses.
- Reader Boards and Electronic Signs - (also called Electronic Message Centres, or EMCs) These consist of customizable signs that can communicate multiple messages without needing to print off a different sign. They are usually very expensive and require much maintenance.
Building Signage
- Channel Letters - These offer a three-dimensional, modern finish and make a real statement. They are fabricated from aluminum or acrylic and are illuminated from within with either neon or low-voltage LEDs. These signs are commonly used in building exteriors, mainly shopping centers and large commercial buildings. They offer high visibility as the letters are often twelve inches to several feet tall. There are four types of channel letters: front-lit, halo/reverse-lit (made by directing the light out of the back of the letters onto the building or carrier to give a halo effect), front and back-lit channel letters, open face-lit channel letters. Channel letters are generally more expensive than other signage options because they have to be handmade and need to be wired together. It can be challenging to hide the power packs out of sight—therefore, the installation usually takes longer than other signage. Because each letter piece is custom-made, it can sometimes be difficult to install on uneven surfaces. If that’s the case, a carrier will need to be made as a backer, which the letters will be installed on before being hung on the wall, which can add to the overall cost of the sign.
- Dimensional (or individually mounted) Letters - These are the same as channel letters, but they are not illuminated from within. In fact, if you’re looking to light up your sign by night, you’ll need to consider an external lighting source. Dimensional letters are long-lasting and give a professional, polished, clean-cut appearance to commercial premises. Durable yet more economical than channel letter signage, dimensional lettering can be made in varying depths and materials such as metal, acrylic, and PVC. This typology of signage is better suited where light-up signs are not allowed or for companies who want to maintain a more subtle and classic look. Similarly to channel letters, they can be mounted directly to a building or adhered to a carrier.
- Outdoor Plaques - These can be wall or door-mounted and are available in almost every material—including brass, acrylic, aluminum, perspex, slate, granite, bronze, or steel. Stone-carved signs can add a unique touch and allow for hand engraving using gilded or enamel lettering for an extra high-end finish. Engraved signage makes an excellent choice for businesses, stores, offices, institutions, and hotels—it is hard-wearing, durable, and looks beautifully timeless. It is also possible to create illuminated plaque signage with hidden backlighting or LEDs to give an attractive halo effect and ensure the signage stands out in the evenings.
Storefront Signage
- Fascia Signs - Wall-mounted signs represent a highly visible and popular type of outdoor business signage. They usually appear on the front of business premises on the horizontal band between the storefront and the second floor and can be illuminated from within, from behind, or from lights shining on the sign. From an aluminum panel to illuminated custom-shaped letters sign—wall-mounted signs offer infinite possibilities.
- Shop Front Lettering and Acrylic Fascia Signs - These are the preferred choices of many retail businesses because they offer a cost-effect external signage solution with minimal installation disruption.
- Blade (or projecting) Signs - These project out from the wall of a building. They can be mounted on a building facade, storefront pole, or attached to a surface perpendicular to the normal flow of traffic. They help pedestrians find the entrance to a business from the pavement. They can be lit internally, externally, or not at all.
- Lightbox Cabinets - These are an excellent choice of illuminated outdoor signs—they consist of an aluminum frame and plastic face and are internally lit with fluorescent tube lamps. Lightboxes are economical yet offer a big impact.
- Awnings - These are typically canvas over a frame and are a classy look for any business. They can enhance elegance and shelter incoming customers in restaurants, cafes, and hotels. Illuminated awnings are lit from underneath by fluorescent lamps. The light shines through the awning fabric, illuminating whatever text or graphics are on it and providing nighttime readability.
Printed
- Banners - coming soon...
- Flags - coming soon...
Billboards
- Print - coming soon...
- Digital - coming soon...
Signage Lighting Options
- Back-lit Signs - These are signs where the face is illuminated from behind. While a little bit expensive, backlit signs can advertise day and night. They have spotlights, and LED fitted behind the signage and can be used where lighted-up signs are not allowed.
- Illuminated - These signs only use electricity at night. By day, they advertise traditionally. This typology includes channel letters, LED.
Signage Approval
Submit exterior signage to BHRC corporate for approval prior to ordering for approval.