Beverly Hills Rejuvenation Center Welcomes Sarah Gabriel as CEO Following Motivant Acquisition
As Featured In: FranchiseWire’s HireWire recently covered our leadership announcement. Read their full coverage of this exciting transition.
Beverly Hills Rejuvenation Center is entering an exciting new chapter. As recently reported by FranchiseWire, following our acquisition by Motivant, an entrepreneur-led family office with deep expertise in health care, life sciences, real estate, and hospitality, we are thrilled to welcome Sarah Gabriel as our new Chief Executive Officer.
Gabriel brings more than 20 years of legal and business leadership experience to BHRC. As a Motivant partner and strategic advisor, she is uniquely positioned to guide our brand into the future while honoring the pioneering spirit that has defined us since 2005.
A New Chapter Built on 20 Years of Innovation
This transition represents more than a change in leadership. It signals a commitment to expanding what BHRC has always done best: making transformative wellness and longevity treatments accessible to everyone. With Motivant’s backing and Gabriel’s vision, BHRC is poised to integrate cutting-edge biotech advancements and personalized diagnostics into our treatment offerings across all 22+ locations nationwide.
Honoring Our Legacy While Embracing the Future
When BHRC opened its doors in Los Angeles in 2005, our founders had a clear mission: to improve people’s daily lives through holistic longevity, regenerative wellness, and beauty treatments that had not historically been widely accessible. They pioneered what is now commonly called “democratized access” to advanced aesthetic and wellness care.
“Beverly Hills Rejuvenation Center is the originator of wellness and longevity, having a brand identity that spans an unprecedented 20 years,” Gabriel said. “Our founders were purpose driven, with the mission of improving people’s daily lives through holistic longevity, regenerative wellness and beauty treatments that had not historically been widely accessible.”
That founding vision remains at the heart of everything we do. From hormone replacement therapy and medical weight loss programs to advanced laser treatments and aesthetic injectables, BHRC has consistently brought cutting-edge treatments to communities across California, Texas, Nevada, Arizona, and New Jersey.
What This Means for Our Clients
For the thousands of clients who trust BHRC with their wellness and aesthetic goals, this acquisition brings exciting possibilities. Motivant has operated in health care and life sciences for 15 years, investing in advanced clinical laboratory testing and molecular research and development. This expertise will enable BHRC to offer even more personalized, science-backed treatment protocols.
Enhanced Client Experience Ahead
Gabriel outlined the vision: “We saw BHRC as an opportunity to create a verticalized, client-centric ecosystem through biotech integration and next-gen treatment protocols. We are excited to carry the BHRC vision forward, fortifying our brand with high science and personalized diagnostics, with the goal of elevating client outcomes.”
What does this mean in practical terms? Clients can expect the same personalized care and welcoming environment they have always experienced at BHRC, now enhanced by deeper integration of diagnostic tools and emerging treatment protocols. The goal is simple: better outcomes through better science, delivered with the same commitment to individualized care that has defined BHRC for two decades.
The Shifting Landscape of Self-Directed Care
Gabriel’s appointment comes at a pivotal moment in the wellness industry. Consumers today have greater access to personalized health data than ever before. They are increasingly open to new and emerging protocols, and many are choosing to take control of their own health journeys rather than navigating the limitations of traditional insurance-based care.
“This space has progressed from fringe to frontier with so much opportunity that the total addressable market has yet to be defined,” Gabriel explained. “We believe the culmination of rising health care costs and onerous insurance plans has created a collision of context whereby people are less willing to allow payors to dictate their individual health journey.”
BHRC has always been at the forefront of this shift. Our treatments are designed to help clients live, look, and feel their best on their own terms. Whether someone is seeking body contouring, facial rejuvenation, or comprehensive wellness and longevity programs, BHRC offers proprietary products and protocols with customized treatment plans and measurable outcomes.
Leadership Rooted in Real Experience
Sarah Gabriel’s path to CEO reflects the kind of grounded, practical leadership that aligns with BHRC’s client-first philosophy. She credits her family with instilling a sense of entrepreneurship from an early age. Starting as a high school freshman, Gabriel helped her parents buy, renovate, and operate a roadside motel and restaurant in a rural farming community.
“I’ve done every job from hotel maid, to dishwasher, to waitress to fancy lawyer and now to CEO, and along the way I’ve learned to embrace adventure and find the beauty in the bravery to try,” she shared.
This hands-on approach to leadership translates directly to how Gabriel plans to guide BHRC. She measures success by collective achievements, viewing her role as equal parts brand builder, innovator, ambassador, and protector. Her commitment to ensuring team members are “educated, empowered and resourced for success” mirrors BHRC’s commitment to empowering clients with knowledge and personalized care.
Gabriel’s Leadership Philosophy
“I believe people thrive when engaged in their highest and best use, which is matched to their passion. I want to ensure my team is educated, empowered and resourced for success, given the autonomy to responsibly execute and the respect of accountability for the outcome.”
Vitality as the New Currency
Perhaps the most compelling aspect of this new chapter is Gabriel’s articulation of what BHRC represents: “Vitality is the new currency, and we are ahead of the curve.”
This resonates with what BHRC clients have always understood. Investing in your health, your appearance, and your overall well-being is not vanity. It is a practical decision to live life more fully. When you feel energetic, confident, and healthy, every aspect of your life benefits, from your relationships to your career to your daily sense of well-being.
“We impact people’s lives by empowering the choice to live, look, love, think, sleep and move at their personal best,” Gabriel said.
Looking Ahead
As BHRC moves forward under new leadership, our commitment to our clients remains unchanged. The same expert providers, the same personalized treatment plans, and the same dedication to helping you achieve your wellness and aesthetic goals will continue at every one of our locations.
What is changing is our capacity to innovate. With Motivant’s resources and expertise in life sciences, and with Sarah Gabriel’s strategic vision at the helm, BHRC is positioned to bring even more advanced, effective, and personalized treatments to our clients in the years ahead.
We invite you to be part of this exciting new chapter. Whether you are a longtime client or considering your first visit, there has never been a better time to discover what Beverly Hills Rejuvenation Center can do for you.
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Read the Full Coverage
For the complete story on this leadership transition, including additional insights from Sarah Gabriel on her vision for BHRC, read the full article from FranchiseWire: “Sarah Gabriel Leads Beverly Hills Rejuvenation Center as CEO.”
About Beverly Hills Rejuvenation Center
Founded in 2005, Beverly Hills Rejuvenation Center is a nationally recognized brand and leader in the longevity, regenerative wellness, and beauty industries. With 22+ locations across California, Texas, Nevada, Arizona, and New Jersey, BHRC is pioneering proprietary aesthetic treatments and personalized health optimization. Our expert teams offer personalized treatment plans designed to enhance natural beauty and well-being through innovative, comprehensive approaches to rejuvenation.
About Motivant
Motivant is an entrepreneur-led family office with operational expertise in the areas of health care, life sciences, real estate, and hospitality. With 15 years of experience in health care and life sciences investing, Motivant brings deep expertise in advanced clinical laboratory testing and molecular research and development to its portfolio companies.
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